Live Chat Software – Convert Site Visitors to Customers

As an online marketer you would definitely have spent a lot of effort to get visitors to your site. However, are you doing anything to retain them and convert them to customers? Do not commit the mistake that many marketers are guilt of – doing nothing to retain visitors. One of the simplest ways you could engage their attention is by using live chat. In fact, you can use live chat software to get this done with a surprising degree of ease.

You might already be using email marketing software to send personalized messages and newsletters to your existing and potential customers. Live chat software is equally easy to use and it is as important for your business.

It is indeed very important to get many visitors to your site, but not all of them will stay there. You do need to ensure that you have high quality content that will be interesting to them or else they will exit the site. At the same time, if you have a chat box you will be giving your customers the opportunity to get their questions answered quickly and with the least possible fuss. You risk losing your customers to another website if you cannot answer their questions to their satisfaction.

There is another advantage to using this software. You will also be able to analyse exactly how your customers use it, thereby enabling you to use it more effectively. For instance, you can get reports on exactly what your customers are requesting when they come on chat. You can also find out when they are most active so that you can devote more resources to that particular time slot. You can also track all the pages that your visitors view when they come to your website. All this data will enable you to customize your services better so that you can induce visitors to buy your product or service.

You need to ensure that you buy the best possible live chat software in order to get the greatest results from it. Be sure to buy your software from a reliable company that will give you as much customer service as you need as well as lifetime upgrades. As a matter of fact, you should buy your software from the same company that provides you with email marketing software and other business solutions so that you can integrate them fully for the best results.

The Life Cycle of Acquisition-Based Companies

A few years ago, I was discussing this phenomenon with the CEO of one of our clients. His company had grown almost entirely through acquisition, and for several years the company had experienced revenue growth rates exceeding 20%. However, the company had plateaued with respect to earnings, and looking at their overall performance it became clear to him (and to the Wall Street analysts that watched his company) that a great deal of money had been left on the table. Working with that CEO, I developed a model called the ACL Life Cycle. Understanding and using the ACL Life Cycle has proven enormously beneficial to clients depending on an M&A strategy for continued growth.

The ACL Life Cycle

The ACL Life Cycle describes the maturation process of companies who grow substantially through acquisitions and mergers. Using the ACL model, we can clearly identify the company’s current position. Knowing that position, and then looking forward at the company’s financial objectives through the lens of their business strategies, the specific actions that are needed become clear. Those actions can then be formed into an executable plan with associated performance measures, and managed through completion to bring the overall enterprise to heightened levels of financial performance. It is important for acquisition-oriented executives to understand the major phases and characteristics of the ACL Life Cycle.

Businesses who have survived one or more acquisitions and/or mergers are usually left with some degree of disintegration among their processes and systems. A company’s success in reaching the financial objectives of the merger or acquisition is directly correlated with the degree to which that disintegration has been replaced by a set of business processes and information systems that are common enough to generate enterprise-wide leverage. Implicit in that commonality is enterprise-level direction and guidance, manifested in company-wide business strategies and performance measures that align all of the combined business units. These businesses move, in this post-acquisition or post-merger environment, from an acquisition-based operating model to one characterized by shared services and a general commonization, to a stage where the enterprise “whole” really is able to become something greater than the sum of its business unit “parts”. It is more than the typical cost-reduction synergy anticipated in most of these transactions; it is a new platform for innovation, and an even higher level of innovation-based leverage.

Companies who experience substantive growth as a result of business acquisitions typically follow the ACL life cycle. ACL in this context stands for: Acquisition, Commonization, and Leverage. Many companies never leave the first stage of this maturity scale, and still more remain at the second stage. The most successful companies are usually those who recognize the importance of moving through all three stages, and consistently implement a structured process for doing so.
All companies experience pressures that push them toward decentralized operations, including idiosyncrasies of specific market niches served, the uniquenesses of isolated business processes, unusual needs of specific customer populations, and Uncategorized organizational entropy. At the same time, most of the companies that are successful in achieving the financial performance objectives established for the newly merged enterprise manage to overcome those challenges, electing to pursue the advantages of leverage, including:

  • broad synergistic brand recognition, enabling cross-selling, bundling of products and services, and improving revenue
  • interchangeability of business process resources, enabling the company to reduce its asset base
  • commonality and scalability in equipment / skills / facilities, facilitating innovation and growth into additional markets
  • higher utilization of business assets, reducing unit cost
  • lower levels of redundancy, resulting in reduced operating costs

These companies also typically find that maintaining compliance with financial reporting standards such as Sarbanes-Oxley requirements are enhanced as a result of strengthened internal controls.
Some companies make a deliberate decision to remain “holding companies”, which simply buy and sell diverse businesses that have only marginal relationships with one another. These conglomerates prefer to manage the portfolio through buying and selling components, and allowing the leadership teams at the individual companies to manage ongoing operations from strategy through execution. A few of them have been quite successful, and this article is sometimes not as directly applicable to those at a corporate level. It works very well, however, for their major divisions. Companies that benefit most from understanding the three stages of the ACL Life Cycle are those companies who have decided to focus on a single core industry – Aerospace & Defense, Automotive, Chemicals and Polymers, Textiles, Electronics, Telecommunications, Consumer Products, Medical Equipment producers, Healthcare providers, and Financial Services providers are all good candidates. 

The Acquisition Stage of the ACL Life Cycle

Companies in the Acquisition Stageof their life cycles are usually focused on revenue growth, and capturing market share. They are characterized by high levels of autonomy in management, in the reporting of site-level data to the corporate parent, and in the design of their business processes and systems. Companies who remain in this stage for long periods of time following acquisitions usually act as holding companies, with the corporation allowing individual divisions or sites to operate almost as independent companies with their own P&L, strategic plans, and market-facing branding. Often, companies in the Acquisition stage lack a common vision of the future of the overall business, and tend to operate at cross-purposes among the operating units. They sometimes even compete against one another for the same customers. They share little operating information, making it nearly impossible to coordinate and deploy “best practices”, effectively distribute work load, utilize general market intelligence, and grasp other elements that could provide corporate-wide leverage of the businesses’ assets and resources. A few industry-specific examples here should help to illustrate the situation:

Manufacturing companies in the acquisition stage are usually characterized by redundancies in raw materials, equipment, staffing, and other business resources. Because manufacturing companies are relatively material-intense, a great deal of cost can be tied up in raw materials, work-in-process, and finished goods. Since acquisition stage companies have so little visibility between business units, there is little opportunity for them to reallocate these assets in order to use them effectively. As a result, the most costly resources remain the most underutilized. In addition, acquisition-stage companies have not centralized the management of even commodity-level business processes, such as finance, human resources, and information technology. This lack of centralization leaves additional inefficiencies in place around accounting staff, employee benefits provider subscriptions, business software applications, data centers, and computing equipment. 

Telecommunications companies in the acquisition stage also have unrealized opportunities for greater leverage from their business assets, but these more often take the form of redundancies in network equipment, network coverage, retail outlets, partner agreements related to the sale of their products, and interconnection agreements with other carriers. In addition, acquisition stage telecom companies often have a substantial amount of unrealized leverage in the lack of integration among the data bases and information of their various divisions that could enable shared service operations for commodity-type processes such as billing and cross-selling of products and services. Like manufacturing companies, telecom companies in the acquisition stage also typically have unexploited opportunities around the consolidation of data centers and related equipment and staffing.

Healthcare providers in the acquisition stage usually find opportunities in different areas of their businesses, because of the differing cost structure of their operations. The bulk of their costs and their opportunities while in the acquisition stage of maturity in the ACL Life Cycle are related to employee salaries & benefits, and to medical supplies and drugs. It is less common for these businesses to be able to effectively share inventories and equipment, since the nature of their business is rooted in community health care that requires local service provision. The opportunities that do exist, which are typically not exploited well in acquisition stage health care companies, are related to centralizing commodity type business processes such as finance, human resources, and information systems, and leveraging required service and supply procurement across the enterprise. 

Financial Services providers, such as banks, brokerages, credit unions, financial planning companies and tax & audit services exhibit yet another cost profile, with the largest elements typically including personnel and occupancy costs. In these businesses, like health care provision, being where the customers are is critical. The companies’ ability to understand the changing demographics and match up their branches as well as their skills to the targeted customer base is often a differentiator between the companies that succeed and those that fail. Financial services providers who are still in the acquisition stage of maturity in the ACL Life Cycle often do not have the commonality in fundamental business processes and systems to readily reconfigure their operations to meet the changing needs of their marketplace. Their acquisitions or mergers have enabled them to grow horizontally, typically into adjacent markets. However, lacking an adequate foundation of commonality in processes and systems, there is substantial money left on the proverbial table as a result of ineffective resource deployment, and delays in the reporting of operational performance data that would enable the company to be more responsive. These companies also fail, in their acquisition stage, to take advantage of their larger purchasing power to gain leverage around purchased services spanning items as diverse as employee health care and branch-level office supplies.   

The Commonization Stage of the ACL Life Cycle

Companies in the Commonization Stage of their life cycles have usually awakened to the value of focusing on Return on Net Assets (RONA) and Return on Invested Capital (ROIC). In order to begin to capture improvements in these areas, companies in the Commonization Stage often turn to shared service models of operations for selected business processes and systems. Strategies and performance measures begin to crystallize around common themes that span multiple operating units or divisions. Among the areas of focus for a shared service model in this stage are Finance (A/R, A/P, General Ledger, and Financial Reporting), Human Resources (Payroll, Benefits, and Employment Records), and Information Technology (Computer Hardware, Network Administration, and selected Software Applications Management). Some companies in the Commonization Stage also move Procurement and other aspects of Materials Management to a shared service model, enabling the corporation to more effectively leverage its broadest possible purchasing power.

Manufacturing companies in the commonization stage of maturity typically have shared services in place for commodity types of business processes such as finance, human resources, and information systems management. As they advance through the commonization phase, some of them also begin to pull together a common platform for procurement, encompassing at least their most costly and common raw materials. A few in this stage reach a point where their data center
operations are completely centralized, and may even be outsourced to a third party like CSC. Toward the end of the commonization phase, centralization of work deployment and capacity utilization as well as process quality emerge as companies begin to deploy common processes and systems in customer requirements management, enterprise requirements planning, manufacturing execution systems, and distribution management systems. 

Telecommunications companies in the commonization stage of maturity also typically have shared services in place for commodity types of business processes such as finance, human resources, and information systems management. As they advance in maturity through this stage, telecoms also become aware of the available leverage in centralizing the management of some of their most valuable assets. However, unlike the manufacturer’s raw material focus, for telecommunications operations those elements are things like spectrum licenses, network equipment, connection agreements, partner agreements, distribution centers, and retail outlets. Centralizing the management of those assets to identify overlaps and redundancies enables telecoms to emerge from the commonization stage with much more effectively leveraged business assets, providing broader market coverage with a lower total asset base and generating much higher earnings on that consolidated foundation.

Healthcare companies in the commonization phase of maturity find substantial benefit in the commonization and centralization of their commodity type processes and systems.  This is primarily because of the impact on cash flow and earnings when the employee base is reduced through shared services, and employee benefits and supplies are both leveraged in terms of the broader purchasing power of the company following a business acquisition of significant size. However, there is also an especially rich opportunity available to healthcare companies in the commonization stage that stems form the leverage available related to insurance coverage – not for the employees directly, but covering the potential liability of the company itself. This category of cost is typically about the third largest slice of the pie, and significant reductions there can translate quickly to a meaningful earnings impact. 

 Financial services providers in the commonization stage of the ACL Life Cycle, like healthcare providers, often find substantial benefit in the commonization and centralization of their commodity type processes and systems. With roughly half of their cost of operations wrapped up in employee salaries and benefits, there is an opportunity for meaningful impact on cash flow and earnings when the employee base is reduced through shared services, and employee benefits and supplies are both leveraged in terms of the broader purchasing power of the company following a business acquisition or merger. The next significant area for financial service providers in the commonization stage is the capability for rapid reconfiguration of the business based on enterprise-wide visibility of operational data and market intelligence.

The Leverage Stage of the ACL Life Cycle

Companies in the Leverage Stage of their life cycles are usually embarked on a fierce drive toward adding real value. They are relentless in their efforts to fully utilize the assets of the entire corporation, driving out redundancy and its associated costs. They are then able to pivot on the fulcrum of those more agile processes and systems to implement innovations that foster organic growth resulting in greater market share, greater revenue, and improved earnings for their shareholders. Leverage Stage companies also establish a structured and repetitive process of assimilating new businesses, gathering and incorporating market intelligence into company-wide strategies, and innovating on the basis of these new combinations to capture additional market segments. These companies are characterized by coordination and centralization of major business functions such as the planning and allocation of R&D, production work, inventories, raw material purchases, personnel, and factories & equipment. They centrally manage a broad spectrum of common business processes and systems, including customer requirements management, product data management, enterprise requirements planning, manufacturing execution systems, and logistics management. They are constantly changing, evaluating and configuring business assets to meet future market needs, acquiring and developing new businesses, and shedding assets that no longer fit their evolving model.

Manufacturing companies in the leverage stage of maturity typically have shared services in place for most of the critical business processes of their company, having reached beyond the commodity level processes and into those which deliver the most value to their customers. Examples include sales & marketing, order entry & customer service, capacity planning and management, production scheduling and shop floor control, and distribution requirements planning. As they move through the leverage stage of the ACL Life Cycle, some of these companies leverage the commonality of their processes and systems to produce innovative new products and services, identify additional market opportunities, and develop industry-changing relationships that reach through their supply chains. 

Telecommunications companies in the leverage stage of maturity also have shared services in place for most of the critical business processes of their company, including the seamless provisioning (often called “flow-through provisioning” by industry insiders) of all telephonic services to customers stemming from a single telephone conversation responding to an individual inquiry about a service. This type of capability is only enabled when all of the information from what have historically been disparate data bases is available in an intelligent form through excellent systems integration, based on exceptional levels of commonality and strength in enterprise-wide business processes.

Healthcare companies in the leverage stage of maturity have typically discovered and implemented leverage-based improvements in their major cost structure elements as a result of enterprise-wide information visibility flowing from systems integration and centralized management of critical business processes. Health care companies generally also have uniquely challenging business conditions related to three other areas where leverage level operations can be a powerful tool. 

The first of these areas is employee safety. Most health care organizations are spending a substantial amount of money in this regard, with training and documentation of company polices and safety-related practices requiring an increasing amount of company attention. The integration of systems and commonization of processes in a leverage stage health care company offers opportunities to more quickly incorporate internal best practices, externally imposed business requirements, and feedback about lessons learned across the entire health care organization regardless of geographic dispersion. Commonization and centralized management here can result in substantially lower cost, and more importantly, substantially higher and more uniform levels of employee safety. 

The second area is bad debt. The integration of customer data, and effectively interfacing a common set of enterprise-wide processes and systems with outside service providers such health maintenance organizations and insurance carriers, substantially reduces the amount of bad debt in leverage level health care companies. 

The third area, and perhaps the area of richest opportunity, is the area of patient medical information. This area is tricky because of legislation related to patient privacy and guidelines recently established for the maintenance and communication of patient medic
al information. However, one of the fundamental challenges faced by health care providers is the absence of available medical history, particularly when a patient is admitted to an emergency room or urgent care facility. Particularly when a patient is unable to respond to questions directly due to an incapacitation illness or injury, time can literally mean life or death. Making all necessary information available to the physicians and other health care professionals involved as quickly as possible is extremely important. When critical business processes and information systems for the management of this information are brought to an effective level of commonality, the rapid dissemination of the needed information can be greatly improved, while patients’ expectations around the privacy of their information are still met. 

Financial services companies in the leverage stage of maturity, like health care companies in some ways, must balance the needs of differing local customer geographies against the advantages of centralized management in critical business processes and systems. There is real value in allowing some latitude to local branch officers and customer-facing staff such as loan officers to accommodate the unique circumstances involved in specific cases. However, these companies often find that a significant advantage of the leverage provided by enterprise-wide commonization of processes and systems is the ability to see the nuances of differing markets at a corporate level, and recognize broader trends among those different markets more quickly and clearly than they could before. This improved visibility, in turn, enables management to reconfigure their service offerings, redeploy resources such as sales dollars, and organize sales campaigns for those specific markets more quickly than they could previously.  

The best of these companies, regardless of what industry they occupy, utilize their common platform of processes, systems, and information to understand the needs of their customers in unique ways, and fluidly translate those needs into the features of their products and services. A few, at the very top of the game, come to understand the customers’ needs even before the customer recognizes them, and when necessary they reconfigure their entire business to meet those needs, gaining unassailable competitive advantage. The enterprise-wide leverage they achieved as a result of carefully and skillfully handling the post-merger or post-acquisition integration of processes, systems, and data provided the platform from which innovation launched them to new levels of performance. Examples could as easily be provided for companies in pharmaceuticals, retail operations, or the food & beverage industry. The lessons learned and the techniques vary a little, but the principles are the same.

Commercial Real Estate – Sales Success on Step at a Time

In commercial real estate agency, we tend to look at the end result of the sale or the lease with perhaps too much focus. There is a lot of work to be done as real estate agents before we get to the end result. The more effective we are with the stages leading through the sale, the easier the end result is to achieve.

To create more opportunity for yourself as a real estate agent, it is best to consider and refine at your actions one step at a time. Thinking and planning each step is a good way to go.

The real estate business is really quite simple. It does however require total dedication to the separate stages of the process in order to become the market leader. Consider these stages:

  1. A prospecting model that you use every day to generate new business opportunity with qualified prospects.
  2. Meeting lots of local people who could potentially have an interest in commercial real estate in selling, renting, occupying or owning.
  3. A presentation process that hits the mark every time with the people that you have qualified in and around the local area. Include facts about the local market and its prices, results, competition, time on market, and property solutions available.
  4. A listing model that identifies the right target market that the marketing campaign can be built around with great effect. If you do not know your target market you cannot sell or lease the property in a timely way.
  5. A marketing model that is reliable and direct to attract enquiry for the property quickly and effectively. Every property is unique so the marketing should also be specially designed for the property.
  6. An inspection process that is designed to the property and picks up the key features of the property for the buyers or tenants as the case may be. To do this you have to know the property well.
  7. A negotiation system that gets qualified prospects onto paper so you have something to negotiate with. Verbal offers are difficult to negotiate because you really have nothing to work with. Get the offer on paper before you do anything with it.
  8. Enforceable legal documentation for the deal should be accurately and quickly drawn up for the parties concerned. Slow documentation creation or completion will kill a deal faster than anything else.
  9. When the deal is signed up, it is never really finished; on that basis is pays to stay with the deal to the very end. Hurdles and obstacles will develop as you move through the time between documentation and settlement.

When you work in commercial real estate it is the levels and stages above that will bring the results for the salesperson. Refine and specialize your actions and processes in each of the stages. On that basis you will get more of the right results coming through.

Car Insurance Costs Driven Down By Technology

Surprising for many is the fact that sometimes car insurance rates can actually go down. In fact, there are lots of exciting things happening that pose to save drivers lots of money. New technology that is already in the marketplace is saving money and lives already. Below are 3 new technologies that will keep more people safe on the road and reduce the cost of car insurance.

1. Electronic stability control (ESC). ESC systems use computer-controlled braking systems that help the driver maintain control of a vehicle that is beginning to lose control. In 2007, the National Highway Traffic Safety Administration began requiring all manufacturers to install ESC in all passenger cars, SUVs, vans, and pickup trucks. According to a study done by NHTSA, more than 2,200 lives were saved from 2008-2010 due to the installation of ESC. When more people are safe on the road, car insurance premiums tend to decrease.

2. Driver-less car technology. Google is leading the charge in developing cars that drive themselves. In fact, the Nevada DMV issued the first license for a self-driven vehicle in May 2012. While many do not want their car to drive them to work, the technology being developed will do amazing things to keep accidents to a minimum. Basically the car will know before you do that you are about to hit something and will react for you. Less accidents means less of a car insurance premium.

3. Attention control system. Driver fatigue causes thousands of crashes every year. Volkswagen has a new technology to combat this. A camera in the car monitors your blinking and if it detects a shortage of blinks, it assumes the driver is asleep. An alarm will sound that will alert the driver that is time to either pull over or switch drivers. Again, more safety means less accidents, which results in car insurance that is more affordable.

I would love to see a technology that would not allow a drunk driver to even start the car. That would also save thousands of lives. I’m sure this technology would be easy to develop if it hasn’t been developed already. Technology is improving every aspect of our lives. It’s even saving the lives of thousands. As better safety technology is developed, less accidents will occur on the road.

The safer everyone is on the road, the less we will have to shell out for car insurance. Car insurance companies will no longer have to spend millions of dollars on claims and we’ll all benefit!

AED – Automatic External Defibrillator

How many chances do you have in your life to save another?

Purchasing an AED (automatic external defibrillator) may seem as simple as purchasing a copier machine, but the choices you make today, may be instrumental in more than just reducing your insurance policy-it may actually save a life.

Just a few short years ago, the very concept of a average person using a defibrillator on a person in cardiac arrest may have resembled a comedy movie. Fortunately today, the advancement of technology has transformed science fiction into everyday convenience. The modern Automatic External Defibrillator is safe to use, simple to operate and portable enough to go anywhere.

With rapid advancement of technology comes explosive opportunities for the marketplace. Entire companies now focus on the manufacturing and sales of this important, life-saving device. With a wide variety of choices, colors, models and prices the uninitiated buyer will most definitely be confused.

Here are the 7 key things you should insist upon when purchasing an Automatic External Defib.

Company

Variety of models. A “one size fits all” isn’t a good strategy. You may only have a single need, but a distributor with a variety of options will be able to custom fit the right device with your organizational needs.

Other medical equipment. On the surface it seems that a company that specializes in AED units would be the logical choice. However, by working with a company that has other medical equipment available, you’ll be working with a supplier for all your needs. Customization with one-stop shopping!

24/7 Support. While shopping may be a daytime activity, your lifestyle may not. Be sure to work with a company that has 24/7 support either by phone or online where you can get your order fulfilled, product tracked and questions answered.

Product

Charging of the unit. What is the shelf life of the unit? How long can it last without be charged? What is the expiration date of the unit?

Accessories. Does the product come with pads compatible for children? Is it wall mounted on in a kiosk? Does the unit come with signage for the unit? Is a storage container included?

Training. Is the unit easy to use. Does it come with English only instructions or can a non-English speaking user easily operate the device? Does it come with a DVD or manual for the owner? Are appropriate compliance documents included?

The value you seek in purchasing a life-saving device must be clearly defined. Getting a good price doesn’t mean the lowest price. There will be more than one good choice of an AED for your organization, but selecting the best one will require you to eliminate those options which don’t fit your needs and working with a company that thinks and acts like you. By purchasing your AED from a supplier with a variety of models, options and prices, you’ll now only be confident you’ve made the right choice for you, but you’ll know that the value you received is 2nd to none. Be wary of discounts in parachutes, insurance and defibrillator’s. The life you save, could be your own.

How to Make $100 an Hour – The Simple Secret to Earning Great Money Online (Fast, Fun and Free!)

Who else is looking to build a business around doing something you truly love… while simultaneously earning a great living to boot? Are you motivated by contribution as much as cash? Progress as much as profit? If you truly feel a compelling craving to CREATE a community of passionate people who you can truly help succeed, you already have the very BEST business model in the world in mind.

The truth is, if you can coach, teach or train people in an area that you already excel, and simply share valuable information that helps makes their lives better, you’ve got 90% of the puzzle put together.

Where most people drop the ball?

In figuring out how to make a profit from their passion!

In my experience, people go through so many hoops and confuse themselves by making the simple… complex.

If you know what you love, and you are good at it, I don’t care if it’s cooking or credit repair, you CAN make a great business doing what you really enjoy.

Here is the secret:

Making great money as coach, consultant, teacher, trainer, mentor, marketer or PASSION professional is about math, as much as it is about marketing. You need a certain amount of people to be exposed to your ideas, authority and expertise for each income goal you set, and there is really NOTHING more to it than that.

Let’s say you want to earn $150 an hour and you want to work 4 hours a day… 4 days a week.

That is $2400 a week, and while that may SOUND like a lot of money, in this business… as you probably already know, it really isn’t.

The truth is, you only need 16 coaching clients to pay you your hourly goal to hit that number.

Or – 8 who meet with you for 2 hours a week.

Or better yet, while this MAY sound difficult to believe, getting 3 or 4 premium priced clients who pay you several thousand dollars each for higher end coaching or consulting over the course of the month.

Remember, in the real world… a hairdresser, or karate teacher, or computer tech is going to earn 60-80 dollars on average for one client, meeting them in a LOCAL community.

With the WORLD as your stage, why shouldn’t you be able to get at least that much, if not double… if you are really good at what you do… and can literally work from people in every state, and every country in the world?

Here is my basic formula:

I write articles like this one 2 or 3 hours a day.

I force myself to write at a fast clip – 1 4-500 word article every 20 minutes.

Every article I write, over it’s lifetime… generates about 20 visitors to my website.

About a third of those will sign up for my list.

That means, on average (and on the low side) every hour I create content about 18 people join my community.

If I can convert 5% of my community (meaning 95% will buy nothing) to spend $150 with me at some point now or in the future… every hour, mas o menus, I’m creating about 1 new client worth about $150 to my business.

It’s truly about MATH, and not marketing.

The marketing is easy! (the math is the challenge)

Of course, where you can REALLY make a killing is scaling the above with ads, offers, and leveraging the viral nature of the web to get your marketing message out to more people… and using the very same approach on a larger level… building your brand, your blog, your business and your bank account to boot!

Car Rental Deals – Why People Like Car Rental Deals

I know that you can relate when I say that I love to get a good deal on something. It shouldn’t take a lot of explaining why car rental deals are some of the most important things that you can partake in when shopping for a rental car. Some people will go to great lengths to find the best car rental deals that they can while others will be more willing to pay the advertised normal price. But did you know that you can just type in the name of the company you are looking for followed by the word coupon and you can find a better price. That is just one of the ways that you can get easy and cheap car rental deals.

There are many other techniques that one can use to get good car rental deals, one little known fact is just ask the company what deals they are offering at the time. A lot of agencies will have a special if you are willing to rent the car for a week, or if you are only going to have it for the weekend. Prices can vary and change depending upon the holiday season or during peak times in the summer, one can really never know how much it is going to cost to rent a car but you can also try to get the best car rental deals.

Don’t get discouraged when one company offers you a high price for a car, there are always more options than you could believe when you look for that perfect rental car for you. You also have to make a choice between two different options, let’s say for example you are on a very tight budget and you just want get the cheapest car possible than you may want to rent an economy style car and try to get the best possible deal on it, but on the other hand you also have the option of getting car rental deals in another way. You could go to an agency and request for a luxury vehicle at the price of a budget or hybrid style vehicle. You would be surprised at how many companies or agencies would be willing to make this switch simply if you ask. They may be having a special and would never have told you about it if you didn’t ask, who would have guessed?

Regardless of what deals or techniques you go after everyone and their moms love good deals so don’t let yourself charge full price for anything that you can get at a discount! I know you would rather have a luxury car instead of a budget car and drive in style, or maybe you just want to get a budget style car even cheaper than they say it is. The most important thing to learn is don’t be afraid to ask, there are many options out there when dealing with rental car deals!

The Easiest Way to Write, Publish And Be Selling Your First Kindle eBook in 30 Days or Less

Who else would love to write their first eBook this month? Are you a coach, consultant, teacher or trainer who would love to see your first book published, downloaded and discussed around the globe?

The truth is, most online entrepreneurs crave the attention, the affection and the publicity that publishing a book will bring, but don’t have the stamina and persistence to get to the finish line.

After all… writers block is probably the biggest enemy for “REAL” writers who want to self publish, how much harder is it for online entrepreneurs and marketers who want to publish purely for publicity purposes, right?

I’m going to give you a really simple “secret” strategy that will help you overcome this obstacle, and if you follow my directions, you’ll have your first book ready to be uploaded within 30 days. (works in just about any niche you have PASSION or genuine authority or expertise)

The secret is simple.

Codify and collate questions from your community, into content.

For example, the Tumblr platform has baked this into their platform incredibly well, and as a result, some of the most popular Tumblr’s are now very books to boot.

How so?

The “Ask Me Anything” and “Submit” feature allows other readers from around the web to submit questions, thoughts, opinions or stories… and due to the viral nature of social media, and built in beauty of blogging around a topic that people share passion and a sense of purpose… you can get an AVALANCHE of submissions in YOUR niche, very quickly.

Next –

You simply take the best questions, content and submissions, and codify it into a structure that works as a book. It really IS that easy, and if you have a popular blog or Tumblr now with lots of existing readers, you can literally do this in a weekend. (especially if you are in an emotive niche where people like to share)

A great example of this?

There are a bunch, but one of my favorites is the “Clients from Hell” blog. Not only have they created a world famous blog around a pretty common shared experience by service professionals (difficult clients) they’ve turned the blog into a brand, a business and a blooming bank account to boot! (with a whole store set up around T-shirts, Mugs, and other branded goods that creative professionals buy by the busload)

Their book… and blog is ALL user generated content. Anonymous people submitting their horror stories working with clients, or short blurbs about difficult customers. It’s very entertaining, a lot of fun, and one of the most popular books (and brands) in the industry.

I’ve seen this done by psychics, mediums, personal development coaches, online entrepreneurs, designers, credit repair counselors, spiritual teachers and just about every other type of “publisher” you can imagine.

The good news? you can do the very same thing with WordPress, or any other blog platform that accepts submissions, and the truth is… you can do the same thing with Twitter, Facebook, and social media that allows you to accept content from your community.

It’s creative – and cool, and pretty darn easy to establish yourself as a bonafide writer, publisher, expert and authority site in just about any niche you choose… including the one that MAY make you rich!

Heavy Equipment Operator Jobs For the Future

Back in the days before the industrial revolution, everything was done by hand. Although the invention of machines dated all the way back to the wheel, it was only during the industrial revolution that machines became automated. Today, our world revolves around machines and nowhere is our mechanical advances seen more clearly than with heavy equipment. Whether its in mining or construction, it seems like we can move the world with our modern machines.

Operating these machines has become a very specialized skill and something that evolved from flipping a few leavers to becoming a full operator. Modern machines like cranes, bulldozers and dumb trucks are sophisticated pieces of equipment that requires skilled people to operate them.

Heavy equipment operator jobs are currently in high demand and in short supply. With billions of dollars of construction work on the horizon in the USA, we are set for some major shortages of operators.

The fact that there are more and more machines required to speed up building work and improve productivity, now is the time to get into this occupation.

Becoming an operator can not just give you a stable job, but it can potentially be a very lucrative career. With the demand being so high, salaries are set to rise and if you advance yourself and become more skilled in operating different heavy machines you can secure yourself a bright future – and always be certain of a job.

What is particularly good about being qualified as a heavy equipment operator is the fact that you can work across several different industries. Although the majority of job opportunities is in the construction industry, there is a lot of work in mining, shipyards and disaster relief.

Regardless of your preference and your skill level, you can find a job in this exciting industry.

Getting qualified usually involves a full year of training. Many trade schools and technical colleges offer 1 year programs and upon completion you will receive a certificate as well as a heavy vehicle drivers license. Not all qualifications are equal though and its important that you look into the school or college very closely. Prospective employers value certain qualifications more than others.

Its always a good idea to find someone who is already in the profession and ask around. Some construction companies eve have training programs where they will train you while you are in employment with them. This will allow you to earn while you learn and graduate with experience.

Visit my blogto read more on finding heavy equipment operator jobs.

Reminders on Your Safety When Traveling Out of the Country

Traveling is exciting but of course before getting excited you have to think about your safety when traveling abroad especially on places where you are not familiar with. Tourists are always the target of crimes and violence because tourists are usually not accustomed on the places they are visiting. Always remember that your safety should be your priority when traveling. Here are some tips to ensure your safety when traveling out of the country.

Before traveling abroad the very first thing that you should do is leave photocopies of your passport and itinerary to your family or close friends just in case you need to be contacted for emergency. It is best that your family and the people close to you know where you are and how you can be contacted. It is important that you have a travel medical insurance because you will never know when sickness or accident will hit you. It is best to be always prepared and mind about your safety when traveling out of the country.

When you are entering another country, you are subject to its laws so it is best to learn their local laws and customs before visiting. Read magazines, books, inquire in the embassies and most of all be updated with the current news about the country you plan to visit. Even as simple as photographing certain places or situations could put you in trouble. It is best to be informed than be sorry.

As mentioned earlier, tourists are usually the target of crimes so avoid being a target. To ensure your safety when traveling out of the country, be discreet on your clothing and accessories to avoid attention from people around you. Wear simple dress and avoid wearing expensive looking jewelry. Take care of your passport, cash and credit cards. Do not bring your wallet that contains important cards like social security card and all your credit cards. Avoid carrying large amount of money, one or two credit cards and a traveler’s check would be enough. Bring only those that you need. Do not use shoulder bags or body bags that are easy target for pickpockets or thieves.

Although you are enjoying your trip, be vigilant to avoid being a victim of crimes. Avoid or be extra cautious on places where you are more likely to be victimized by people looking for an opportunity like public markets, poorly lit streets, narrow alleys, underground passages and subways. Do not ride the elevator or take public transportation like taxis alone. With regards to strangers, it is okay to be nice but be cautious because there are crimes or pickpockets that will create scenarios like asking for directions or time just to have the opportunity to victimize you, so avoid interaction with people you do not know. To ensure your safety when traveling out of the country, never accept food or drinks from strangers, there are women raped or people murdered by drinking drugged foods and beverages.

Keep an eye on your luggage and never leave them unattended. Carry your passport and important documents with you and never leave them in your luggage that needs to be checked in. As much as possible do not bring too many things to make your travel easier.

Select a hotel with highly structured security to ensure your safety when traveling out of the country. When you get to the hotel, make sure you know the nearest fire exit and you should know the emergency numbers just in case you need to call. When going out, do not leave your valuable things in the hotel.

It is always fun to travel but of course your safety should always be your priority. Another thing that makes traveling really exciting is when you get to find discounts on airfare. Do you want to know how to obtain ridiculously low-cost airfare? Visit Save on Airfare Secrets